Top 5 Personalization Apps in the United States for Q2 2023

In the second quarter of 2023, the top 5 personalization apps in the United States showed varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

Email Home - Email Homescreen from Yobi Mobi saw a significant fluctuation in weekly downloads, peaking at approximately 100.8K in mid-May and dropping to around 24.9K by mid-June. Weekly revenue for the app remained relatively stable, averaging between $5K and $6K, with a notable decline to about $1.7K in mid-June. Active users fluctuated, peaking at around 580.3K in mid-May before settling at about 492K by the end of June.

Zedge™ Wallpapers & Ringtones experienced consistent weekly revenue, ranging from $36.7K to $44.2K, with a slight peak at $43.5K at the end of June. Downloads showed a similar stability, averaging around 70K to 80K per week, reaching a high of 80.8K in the last week of May. Active users were also steady, with numbers hovering around 800K to 900K throughout the quarter.

Messenger Home - SMS Launcher by Yobi Mobi had a consistent weekly download pattern, with a peak of approximately 63.2K in early April, and a drop to 18.2K by mid-June. Revenue remained stable, generally between $4K and $5K, but saw a sharp decline to about $914 in mid-June. Active users varied, peaking at about 107.3K in late April and declining to around 64.4K by the end of June.

Shield: Antivirus Home Screen from Bacchus Media demonstrated a steady increase in weekly downloads, peaking at around 57.5K in mid-June. Weekly revenue followed an upward trend, starting at $126 in late March and reaching $605 by mid-June. Active users also grew consistently, starting at 244.9K in late March and reaching 343.5K by the end of June.

Pixel Shimeji - Desktop Pet by LAMBDA TECHNOLOGY CO., LIMITED showed a varied trend in weekly downloads, with a peak of approximately 59.2K in early April and a drop to 42K by the end of June. Active users increased steadily, starting at 68.2K in late March and reaching 222.5K by the end of June.

For more insights and detailed data, visit Sensor Tower.